Accelerating market expansion in Asia



Go-to-Market



Go-to-Market Strategy





Transform your Asia ambitions into actionable roadmaps



We tailor go-to-market (GTM) strategies that aligns with your global business strategy while addressing the unique demands of Asian markets. We design bespoke programs based on your specific growth objectives, with realistic market penetration timelines, and strategic resource allocation guidance optimized specifically for Asian markets.


We help you build targeted vertical-specific Line-of-Businesses (LOB) addressing the needs of high-value industries, such as Banking and Finance. This separates you from horizontal competitors through industry specialization, driving more focused customer acquisition and defensible positioning moats.


We develop ecosystem mix that supports your business goals and architect complete partner ecosystems that extends your market reach in Asia. We find and leverage the right types of partners for each market and target segment, create detailed partner driven models to ensure sustainable relationships, and establish clear GTM alignment between your organization, your customers and your partners. This coordinated approach ensures consistency in messaging, offering positioning, customer experience and dependable revenue performance in all markets.



Business Transformation Advisory





Evolving your GTM model



We understand the challenges of making a fundamental shift when transforming a business "in-flight". We guide your business through the critical GTM transformations - whether shifting from horizontal to vertical structures or evolving from direct sales to partner-centric models. We engage your team with change management programs, orchestrating across all relevant business functions to ensure smooth transition and success.


We start by evaluating your team structures, compensation models, sales methodologies, and customer engagement approaches to determine transition readiness. We then develop a tailored transformation roadmap that sequences changes to minimize disruption while accelerating time-to-results, incorporating clear milestones and decision points throughout the journey.


The transformation process addresses internal alignment challenges through executive workshops and change management programs designed to secure buy-in from leadership who may perceive new models as threatening to established territories or compensation structures. We implement conflict resolution frameworks that establish clear rules of engagement, creating complementary, rather than competing, internal and external working relationships.



Partner Program Development





Setting the right foundation for partner business growth



Starting from scratch? We will set you up for success by constructing your entire partner business foundation beginning with a comprehensive program that aligns with your business objectives. We take a balanced approach in designing partner programs to bring about win-win engagements.


To support the program, we also develop scorecards and qualification frameworks to identify ideal partners, along with providing advice on partnership agreements that protect your interests while encouraging partnership growth.


To operationalize the partners, we create robust sales enablement programs that ensure partners can effectively represent your solutions, supported by co-marketing and materials that amplify your market presence.



Partner Business Build and Run





Getting started and driving growth



We do more than strategizing and planning. Execution and driving results are at the core of our DNA. We start by Identifying partners with the right skills and market reach through our strategic partner profiling methodology. We then initiate a comprehensive partner recruitment campaign that articulates your value proposition to potential partners, followed by thorough partner evaluation to ensure that their suitability. When the partners are signed, we drive them through the onboarding and enablement processes that will accelerate your time-to-revenue.


Working with the partners, we help build your sales pipeline through demand generation activities specifically tailored to Asian markets and buyer preferences. We implement account-based marketing initiatives that target high-value prospects with personalized approaches, accelerating your penetration into key accounts across the region. Our approach includes establishing jointly agreed lead qualification processes that ensure sales resources focus on the highest-potential opportunities, complemented by opportunity management and best practices that increase conversion rates.




Optimization Programs





Elevating performance in complex sales environments



Sometimes, you just need a boost to up your game. Our Advanced Sales Excellence Program (ASEP) is engineered for senior and experienced sales professionals navigating complex sales cycles in Asian markets. Unlike standard sales methodologies, we acknowledge the experience that your seasoned team already possesses and builds upon this foundation to address the unique challenges of high-value, multi-stakeholder sales processes prevalent in complex sales cycles.


In certain situations, you may have an existing partner business that is stagnant, or in decline. We provide Partner Business Turnaround (PTB) to revive and optimize your ecosystem. Our approach is a tailored market-to-market rationalization, realignment, retraining and restart program aimed at rebooting engagements and gaining partner confidence.


Complementing ASEP and PTB, we also provide management and stakeholder alignment advisory to create the organizational changes that are necessary for sustained sales excellence. This included service ensure that the required structure is in place, as well as to ensure that leadership, marketing, business development, and other supporting functions understand their critical roles in enabling complex sales success in Asian contexts.


Contact Us

Acktivlogic Pte. Ltd.



10 Anson Road, #26-02, International Plaza
Singapore 079903